The Telegraph has learnt that one of the major challenges facing the Government in the next general election will be to write a compelling election campaign.
The election campaign, due to begin on Thursday, will feature the Prime Minister’s office and senior party figures.
The newspaper has learnt, however, that this will be far from the first time that the Government has faced challenges in its election campaign and that it is not the first to face difficulties in running a successful campaign.
In 2013, the Government faced a series of challenges when it tried to build up its lead over Labor in the polls in a series, including the election of Joe Hockey and the Coalition’s leadership.
The Government was forced to rely heavily on advertising to boost its campaign, which it lost the election to Labor.
In 2015, the Coalition lost the leadership election and the election was won by the Nationals.
This year, the Opposition is expected to be stronger and will be running its campaign on a far more robust and comprehensive footing.
The Prime Minister is understood to have been frustrated at the level of media coverage he received in the election, which he had predicted would be far less than Labor’s.
The Coalition has been criticised by many for failing to make clear that the policy changes it was seeking would be delivered and to provide a detailed, costed plan.
The new Coalition will be seeking to use a similar approach to the Coalition-run government of Julia Gillard in 2014, when it spent a large part of the campaign on its policy agenda.
The Opposition leader, Bill Shorten, has been widely criticised for using the same approach during the 2015 election campaign when he tried to convince voters that the Coalition would be a better government than Labor, especially when it came to the budget and Medicare.
Mr Shorten has also criticised the Coalition for not providing a clear and coherent plan to tackle climate change.
Mr Hockey has been under heavy criticism for the way in which he handled his time as Opposition leader.
He was criticised for failing for failing in his duty to act, for failing as a leader and for being overly cautious.
He has also been criticised for being too quick to dismiss people who criticised him, including members of his own party.
In an interview with the ABC’s Lateline program on Monday, Mr Hockey criticised the Government for “saying no” to any of the recommendations that he made to reduce the budget deficit, and instead for “giving people excuses” for not doing what he said he would do.
He said that he would never have gone back on his promise to increase the Medicare rebate if he knew the Opposition had promised to do so.